[FIX] add title and adjust body copy

index.html

@@ -93,7 +93,8 @@ mixpanel.init("132d42885e094171f34467fc54da6fab");
        		 	<img class="large_logo" src="assets/img/ripple_logo_large.png">
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-        		<p class="main_callout">Ripple is a protocol and distributed network for value exchange. You can issue value onto the Ripple Network by building a gateway or integrating your existing payment system with the Ripple network. If you'd like to build apps that allow people to exchange value you'll want to look at <a target="_blank" href="http://www.xrpga.org/gateways.html">existing gateways.</a></p>
+       		 	<h4>Build on the world's first protocol for value exchange</h4>
+        		<p class="main_callout">Ripple is an internet protocol for making financial transactions. At it's core, Ripple consists of a distributed network of servers that talk to each other to validate transactions. Everything that's built on the protocol will ultimately interact with these servers - get started by submitting API calls to rippled now.</p>
       		 	
 				<p class="api_btn"><a target="_blank" href="https://ripple.com/tools/api/"><button type="button" class="button btn btn-primary api">Try it!</button></a></p>
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