diff --git a/Builds/CMake/CMakeFuncs.cmake b/Builds/CMake/CMakeFuncs.cmake
index 04b708a29..3abf6f75f 100644
--- a/Builds/CMake/CMakeFuncs.cmake
+++ b/Builds/CMake/CMakeFuncs.cmake
@@ -156,11 +156,17 @@ macro(setup_build_cache)
   set(assert false CACHE BOOL "Enables asserts, even in release builds")
   set(static false CACHE BOOL
     "On linux, link protobuf, openssl, libc++, and boost statically")
+  set(jemalloc false CACHE BOOL "Enables jemalloc for heap profiling")
+  set(perf false CACHE BOOL "Enables flags that assist with perf recording")
 
   if (static AND (WIN32 OR APPLE))
     message(FATAL_ERROR "Static linking is only supported on linux.")
   endif()
 
+  if (perf AND (WIN32 OR APPLE))
+    message(FATAL_ERROR "perf flags are only supported on linux.")
+  endif()
+
   if (${CMAKE_GENERATOR} STREQUAL "Unix Makefiles" AND NOT CMAKE_BUILD_TYPE)
     set(CMAKE_BUILD_TYPE Debug)
   endif()
@@ -507,6 +513,10 @@ macro(setup_build_boilerplate)
     endif()
   endif()
 
+  if (perf)
+    add_compile_options(-fno-omit-frame-pointer)
+  endif()
+
   ############################################################
 
   add_definitions(
@@ -525,8 +535,18 @@ macro(setup_build_boilerplate)
     execute_process(
       COMMAND ${CMAKE_CXX_COMPILER} -fuse-ld=gold -Wl,--version
       ERROR_QUIET OUTPUT_VARIABLE LD_VERSION)
-    if ("${LD_VERSION}" MATCHES "GNU gold")
-      append_flags(CMAKE_EXE_LINKER_FLAGS -fuse-ld=gold)
+    # NOTE: THE gold linker inserts -rpath as DT_RUNPATH by default
+    #  intead of DT_RPATH, so you might have slightly unexpected
+    #  runtime ld behavior if you were expecting DT_RPATH.
+    #  Specify --disable-new-dtags to gold if you do not want
+    #  the default DT_RUNPATH behavior. This rpath treatment as well
+    #  as static/dynamic selection means that gold does not currently
+    #  have ideal default behavior when we are using jemalloc. Thus
+    #  for simplicity we don't use it when jemalloc is requested.
+    #  An alternative to disabling would be to figure out all the settings
+    #  required to make gold play nicely with jemalloc.
+    if (("${LD_VERSION}" MATCHES "GNU gold") AND (NOT jemalloc))
+        append_flags(CMAKE_EXE_LINKER_FLAGS -fuse-ld=gold)
     endif ()
     unset(LD_VERSION)
   endif()
@@ -555,6 +575,15 @@ macro(setup_build_boilerplate)
     STRING(REGEX REPLACE "[-/]DNDEBUG" "" CMAKE_C_FLAGS_RELEASECLASSIC "${CMAKE_C_FLAGS_RELEASECLASSIC}")
   endif()
 
+  if (jemalloc)
+    find_package(jemalloc REQUIRED)
+    add_definitions(-DPROFILE_JEMALLOC)
+    include_directories(SYSTEM ${JEMALLOC_INCLUDE_DIRS})
+    link_libraries(${JEMALLOC_LIBRARIES})
+    get_filename_component(JEMALLOC_LIB_PATH ${JEMALLOC_LIBRARIES} DIRECTORY)
+    set(CMAKE_BUILD_RPATH ${CMAKE_BUILD_RPATH} ${JEMALLOC_LIB_PATH})
+  endif()
+
   if (NOT WIN32)
     add_definitions(-D_FILE_OFFSET_BITS=64)
     append_flags(CMAKE_CXX_FLAGS -frtti -std=c++14 -Wno-invalid-offsetof
diff --git a/Builds/CMake/Findjemalloc.cmake b/Builds/CMake/Findjemalloc.cmake
new file mode 100644
index 000000000..820ceeed4
--- /dev/null
+++ b/Builds/CMake/Findjemalloc.cmake
@@ -0,0 +1,47 @@
+# - Try to find jemalloc
+# Once done this will define
+#  JEMALLOC_FOUND - System has jemalloc
+#  JEMALLOC_INCLUDE_DIRS - The jemalloc include directories
+#  JEMALLOC_LIBRARIES - The libraries needed to use jemalloc
+
+if(NOT USE_BUNDLED_JEMALLOC)
+  find_package(PkgConfig)
+  if (PKG_CONFIG_FOUND)
+    pkg_check_modules(PC_JEMALLOC QUIET jemalloc)
+  endif()
+else()
+  set(PC_JEMALLOC_INCLUDEDIR)
+  set(PC_JEMALLOC_INCLUDE_DIRS)
+  set(PC_JEMALLOC_LIBDIR)
+  set(PC_JEMALLOC_LIBRARY_DIRS)
+  set(LIMIT_SEARCH NO_DEFAULT_PATH)
+endif()
+
+set(JEMALLOC_DEFINITIONS ${PC_JEMALLOC_CFLAGS_OTHER})
+
+find_path(JEMALLOC_INCLUDE_DIR jemalloc/jemalloc.h
+          PATHS ${PC_JEMALLOC_INCLUDEDIR} ${PC_JEMALLOC_INCLUDE_DIRS}
+          ${LIMIT_SEARCH})
+
+# If we're asked to use static linkage, add libjemalloc.a as a preferred library name.
+if(JEMALLOC_USE_STATIC)
+  list(APPEND JEMALLOC_NAMES
+    "${CMAKE_STATIC_LIBRARY_PREFIX}jemalloc${CMAKE_STATIC_LIBRARY_SUFFIX}")
+endif()
+
+list(APPEND JEMALLOC_NAMES jemalloc)
+
+find_library(JEMALLOC_LIBRARY NAMES ${JEMALLOC_NAMES}
+  HINTS ${PC_JEMALLOC_LIBDIR} ${PC_JEMALLOC_LIBRARY_DIRS}
+  ${LIMIT_SEARCH})
+
+set(JEMALLOC_LIBRARIES ${JEMALLOC_LIBRARY})
+set(JEMALLOC_INCLUDE_DIRS ${JEMALLOC_INCLUDE_DIR})
+
+include(FindPackageHandleStandardArgs)
+# handle the QUIETLY and REQUIRED arguments and set JEMALLOC_FOUND to TRUE
+# if all listed variables are TRUE
+find_package_handle_standard_args(JeMalloc DEFAULT_MSG
+  JEMALLOC_LIBRARY JEMALLOC_INCLUDE_DIR)
+
+mark_as_advanced(JEMALLOC_INCLUDE_DIR JEMALLOC_LIBRARY)
diff --git a/CMakeLists.txt b/CMakeLists.txt
index 407fbf89e..2e8bb61a1 100644
--- a/CMakeLists.txt
+++ b/CMakeLists.txt
@@ -15,11 +15,9 @@
 #  * ninja builds
 #  * check openssl version on linux
 #  * static builds (swd TBD: needs to be tested by building & deploying on different systems)
-#
-# TBD:
-#  * jemalloc support
-#  * count
-#  * Windows protobuf compiler puts generated file in src directory instead of build directory.
+#  * jemalloc enabled builds (linux and macos only)
+#  * perf builds (linux only) - which just sets recommended compiler flags
+#          for running perf on the executable
 #
 # Notes:
 #  * Use the -G"Visual Studio 14 2015 Win64" generator on Windows. Without this